COTTAGE GROVE, Wis. (March 17, 2023) – Matrix Fitness returns to the IHRSA Convention & Tradeshow introducing a new connected strength training solution, product demonstrations and valuable educational sessions. The fastest-growing commercial fitness brand has remained committed to the fitness industry, sponsoring and exhibiting at IHRSA every year since the brand inception. Show attendees and members of the media are invited to meet with Matrix (Booth 2509) at IHRSA 2023, March 20-22 in San Diego, California at the San Diego Convention Center.
Matrix will showcase their new products, and offer programming demonstrations and educational events at IHRSA 2023, including:
Intelligent Training Console
The Intelligent Training Console takes the premium Ultra Series to a whole new level with progression-based programming developed in collaboration with the NSCA. The intuitive 16-inch capacitive touchscreen makes it easy for members to define physical transformation targets, receive step-by-step instructions and identify their benchmark weight that will help them reach their goals.
Sprint 8 GX Demonstrations
Trade show attendees can experience Sprint 8 GX firsthand during Early Morning Workout on Wednesday, March 22. Sprint 8 GX is an instructor-led, group experience that uses the established and proven Sprint 8 workout pre-programmed on Matrix cardio consoles. Combined with a unique strength and conditioning component, Sprint 8 GX helps facilities retain and engage members while setting themselves apart. Demo session are at 7:00am and 7:45am in the Matrix booth (2509).
Educational Events
Matrix continues to support the industry and attendees with learning opportunities focused on behavioral change and increasing the awareness of the positive relationship between mental health and exercise, an initiative that was kicked off by Matrix in May 2022.
Building Mental Health Resilience in the Health Club Environment
Dr. Karlie Intlekofer, Global Research Scientist for Matrix and Rick Muhr, Matrix Ambassador and Marathon Coach will share how regular exercise improves brain chemistry and how gyms can build mental resilience within their community. The educational session will take place on Monday, March 20th at 1:45pm in room 1B of the San Diego Convention Center.
Master the Chemistry of Change
Presented by Matrix, Cassandra Worthy, founder and CEO of Change Enthusiasm® Global, will empower attendees to assess their change emotions and redirect their anxiety and fears into moments of opportunity. The presentation will be held on Wednesday, March 22nd at 9:00 AM in the Marriott Marquis Grand Ballroom. A live stream of the keynote will be available on the IHRSA 2023 website.
Mental Health Fireside Chat
Dr. Karlie Intlekofer will join Derek Gallop, Kevin McHugh and Lynne Brick for this Fireside Chat focusing on mental health. Panelist will share their expertise Helping attendees better understand their role as fitness professionals in the mental health of their clients, staff and members. The session commences on Wednesday, March 22 at 3:00 PM in room 5B of the San Diego Convention Center. A live stream of the session will be available on the IHRSA 2023 website.
“The IHRSA Convention continues to be a tremendous opportunity to connect with our customers, partners and peers that are so instrumental to the fitness industry,” said Mark Zabel, Global Chief Marketing Officer and President, US Commercial Division. “At Matrix, we believe that if we strive together, we will thrive together. We’re excited to showcase our new products and solutions, while continuing our initiatives around mental health and behavioral change.”
For more information on Matrix’s presence at IHRSA 2023, please visit www.Matrix-at-IHRSA.com.
About Matrix Fitness
Matrix Fitness (matrixfitness.com) is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.
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This press release may contain forward-looking statements. There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements above. These include, but are not limited to, competitive factors, technological and product developments, market demand and economic conditions.
